'Avatar' to Get Surprise Re-Release in China on Friday (Exclusive)

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The plan could have the unexpected effect of restoring James Cameron's 2009 sci-fi epic as the highest-grossing movie ever, pushing 'Avengers: Endgame' back into second place.

trailing at $2.790 billion — meaning the Pandora-set, blue-peopled sci-fi spectacular will need to earn just under $7.4 million to reclaim the crown.in China isn't quite as unexpected as it seems. The 20th Century Fox film was among a short list of historically popular blockbuster titles China's Film Bureau requested for re-release last March, when China's cinemas were attempting a staged reopening as the country began to get a handle on local spread of the coronavirus.

With both Hollywood and Chinese studios holding back their new releases for the full-scale reopening, China's Film Bureau turned to back catalogs in an effort to gradually reboot cinemas. A flare-up in COVID-19 cases slowed those plans, however, and most of the catalog movies never made it back to screen.were completed last year, and it appears a decision was made to put them to use.is an especially nostalgic Hollywood title for Chinese millennials.

 

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Disgusting

MCU stans having a meltdown in the comments, what else did I expect.... :/

MCU stans are really built differently. Endgame had to be re-released to overthrow AVATAR and now both are owned by the same company.

I see you, Cameron.

How 'bout they re-release the Uighurs?

Why?

Not such a surprise now. I guess unless China has Twitter US banned. And the Hollywood Reporter's website.

why do you guys keep calling it 'exclusive', it's 2021 it doesn't really matter anymore who gets the news first.

Gee, how much did you cut to comply with the communist propaganda machine?

So, we’ve given up on diplomacy I guess

HAHAHAHA JamesCameron can not stand being second place. This is great. He already said he wont make Avatar 4 or 5 unless 2 and 3 are huge successes. What does this guy have to prove? He's a fucking legend. Christ just be glad to be one of the greats!

Don’t watch this trash

Way to ruin the surprise

What are we punishing China for this time?

Avatar is a movie that no one talks about for good reason. It was awful.

Not much of a surprise then, is it.

Re-releasing it isn’t going to make it a better film.

What? Why not here too? I’m down watching Avatar on an IMAX again! Please?

Release the Abyss on Bluray/4K you coward.

Pander much?

Wow. How big is Cameron’s ego? So we haven’t gotten the 2nd part but he’s butt hurt. Fine, ni more Cameron movies, he can go show then in China

Is James Cameron still working on Avatar 2-10 or no?

MostFavoredNation can see shitty movies, but home of the slave still muzzled down due to super scary flu

ChineseEmbinUS. Peace, we’ve come in. 😯. They are preparing us.

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It is an icg movie, where the hell is part 2?

Well, you’ve ruined the surprise.

Hardly a surprise if you're on Twitter posting about it right

🤣

Technically groundbreaking but its boring

Re-Re-Re-Re-Re-Re-Re-Re-Re-Re-Release

So it may probably overtake endgame. And they will market avatar 2 as sequel to the highest grossing movie. Big win either way for disney.

donwinslow Am I the only person who did not like Avatar? I didn't really see anything special about it and the story was REALLY similar to 'Dances with Wolves.'

donwinslow To punish them for the virus?

donwinslow Long after me, Zoe Saldana went to Newtown High in Elmhurst, Queens, N.Y.C. Other famous alumni, Carroll O'Connor of Archie Bunker fame, and Don Rickles, comedian and actor.

And after the release : Aaaaaaaaaaannnnnnddddd stilllllll..... The reigning, defending, undisputed champion of the booooxxx offffiiiceeeeee!!

donwinslow Never saw it...not my cup of tea...story was not original

Can avengers endgame reach the $3 billion Dollar mark worldwide ? And can avengers endgame reach the $700 million dollar mark in china it made $629 or $654 million in china

Avatar deserves the love. It's an incredible cinematic experience... even though we all came to the conclusion the story is derivative etc.

Gotta get that CCP $

Now that is an Avengers-level threat.

Disney making the right move they want avatar to be number 1 to help avatar 2, 3 4 and 5

ScottMendelson It's finally happening.

Trying to get its title back from Avengers Endgame, huh?🙄

Good news, I will go to see it again on Friday

When LOTR?

Well, it's not a surprise now.

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