in December 2009, a time when ticket sales were significantly less expensive than they are today. However, the movie had an unparalleled life in theaters and played on the big screen for nearly 10 months, driven by repeat viewings and premium 3D screenings.
What took “Avatar” several re-releases to achieve, “Avengers: Endgame” was able to accomplish in three months due to unprecedented demand that may never again be replicated. “Avengers: Endgame” was the culmination of 21 movies over the span of 10 years. It became the must-see film event of the year as the Avengers teamed up to take down the ultimate baddie Thanos and moviegoers emotionally bid adieu to Robert Downey Jr.’s Iron Man.
The re-release of “Avatar” in China comes as the country is experiencing unprecedented box office demand while recovering from the coronavirus pandemic. Already, several movies in China, including “Detective Chinatown 3” and “Hi, Mom,” have reached blockbuster status. Meanwhile in North America, hardly anyone has been going to the movies and ticket sales have been falling flat as Hollywood studios continue to postpone their buzziest releases.
Though “Avatar” was released by 20th Century Fox, Disney now owns the property after the companies merged in 2019. With Disney’s acquisition of Fox’s film assets, the Walt Disney Company houses eight of the 10-highest grossing movies. With more than $2.5 billion in global receipts, “Avatar” and “Avengers: Endgame” are in rarified company. The third-highest grossing movie ever is “Titanic,” which grossed $2.47 billion. “Star Wars: The Force Awakens” and “Avengers: Infinity War” are the fourth- and fifth-biggest films with $2.068 billion and $2.048 billion, respectively.
SUCK IT MARVEL