Why CEOs will finally put their money where their mouths are

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Following a banner year for business in terms of social activism, how will leaders build on the gains of 2020? Look for these four trends to dominate the corporate social responsibility movement in 2021.

Companies that can find ways to incorporate these goals in an organic and meaningful way will be poised to have the biggest impact. Many companies are partnering with apps like Headspace to provide mental health resources for employees; to be meaningful, these types of programs must also be matched with internal policies and commitments that address things like family leave, low wages and workplace safety conditions.

Another company addressing a social issue that uniquely affects its industry is Zoetis, a company that develops and manufactures medicines, vaccines and diagnostic products for animals. Zoetis has made veterinarians' mental health a focus point of its social impact strategy, says

 

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