In the pop-up community, every day is a scramble for chefs. Sometimes, tech is the answer

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It’s been a time of great uncertainty and stress for chefs and bakers behind pop-up businesses. Some look to tech to make sense of the chaos.

is powered by Wix, which costs her $324 a year in addition to a 3.5% charge on every order. She says the platform allows her to showcase everything she offers, including larger catering orders and her El Chorro hot sauce.

“A lot of those platforms, they also sacrifice your food,” Duran-Zecca says, referring to the delivery services that are currently dominating the market. “They pick up like four orders, so instead of arriving in 30 minutes, it arrives in an hour, and it’s not the restaurant’s fault when it arrives cold, but what are you going to do?”she said she was

The chashu arepa from Chef Isabel Carmona’s pop-up VZLA includes braised pork belly, organic greens, mango chutney and pickled Fresno chilis.

 

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