American Music Awards Adds Three Latin Categories, Matching It With Soul/R&B and Rap/Hip-Hop

was the first winner.) Latin music had just that one category in the AMAs every year since then, until this year, when the number quadrupled.

A quick history lesson: Dick Clark created the AMAs in 1973 as a more viewer-friendly, populist answer to the Grammy Awards. Clark, a canny showman, seemed to be saying, “Let the Grammys honor classical and jazz and all the other specialized music forms. We’ll zero in on the genres that most people care about.”

The AMAs reverted to their three original core genres until 1989, when they added two categories each for rap/hip-hop and heavy metal/hard rock. They have since added genres as needed: dance in 1990 , adult contemporary in 1992, alternative rock in 1995, soundtrack in 1996, Latin in 1998, contemporary inspirational in 2002 and electronic dance music in 2012.

I just voted for “Tusa” for Favorite Song – Latin at the AMAs. RT to vote too!

I just voted for Nicki Minaj for Favorite Female Artist – Rap/Hip-Hop at the AMAs. RT to vote too!

I'm voting ' Tusa ' for ' Favorite Song - Latin ' at the AMAs

I'm voting “ Nicki Minaj “ for ' Favorite Female Artist - Rap/Hip-Hop ' at the AMAs

I'm voting for “ Doja Cat “ for 'New artist of the Year ' at the AMAsv

I’m voting for “ Doja Cat “ for Favorite Female Artist - Soul/R&B at the AMAs

I’m voting for “ Say So ” for ' Favorite Music Video ” at the AMAs

I'm voting for ' Hot Pink ' for ' Favorite Album - Soul/R&B ' at the AMAs

I know. Its been 10 years. Lets forgive adamlambert and let him perform.

Recipe for success: * Be proactive * Be productive * Take initiative * Build in secret * Deliver results, not activity * Trust God. Confide in Him, not people * Don’t compete. Complete your mission * Focus on the vision, not division

💜💜

Nice to see Latinos getting equal representation finally

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