We spoke with Black about how she conceived and executed the most challenging show of her career. The pay-off? The 2020 Billboard Latin Music Awards reached 3.5 million total viewers on linear television, ranking as the No. 1 Spanish-language special in primetime since the onset of the pandemic, according to Nielsen NPM. It also generated 45.9 million engagements across Telemundo-owned platforms plus 38 million engagements across other platforms.
COVID was a determining factor in how the show was produced. We had seven stages, but we had to design them so they didn’t feel separate. We had two where the nominations were presented; we had one for the show host; and then we had four stages for performances -- two for dancers, two for musicians. That’s why I say we had two performances: the COVID show and the Latin Billboard show.Each stage was color-coded and independent of the other.
Actually none. Doing this show was a delight. But separating the presenters from the winners was emotionally difficult, because that’s the moment everybody wants to hug. But everything else was wonderful. I had staging but no props, so everything was very accessible.tribute. [Manzanero was honored with the lifetime achievement award.] He identifies as a Mayan, and he loved that the staging represented that.
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