Perfume brand Jo Malone has apologised to the actor John Boyega for cutting him out of an advert he conceived, directed and starred in when it was launched in China.
Racists
I took this picture in China.. a HUGE billboard of two BLACK women IN CHINA..so marketing strategy how please that move was pure RACISM. simple JoMaloneLondon
The company sells candles for four million pounds each and people are surprised they'd put money above principles?
This shows on chinese Twitter. This chines dude who has millions fans in china is the image person in Chinese market. Second pics from his fan saying to support him so she bought Jo Malone. It’s not about racism it’s just about how they cater to chinese market.
Pls tell how this ads which is played solely in chinese market and only targets Chinese audience using a chinese actor is racist?
Saying sorry doesn’t change anything
Sooo do we cancelJoMalone? Or do we standwithJoMalone? A mass candle burning would warm up the local streets.
'...believes the recasting of Boyega was not racially motivated but purely a marketing decision.' This is the frustrating thing. They don't even acknowledge the real reason why he was dropped. Even when it's plain for everyone to see that this was based on racism.
Just shows how general society accepts racism against black people. Shame on you 😰😥😢
What an utter f**k up. Are they that tone deaf?
revkollektiv He's sorry he's been exposed due to the BLM surge that happened subsequently to him thinking that nobody gives a fcuk what Black people think
I assume the Chinese don’t like black people hence the actions to recast this ad.
Ah the dear man
So company hired a black man to sell products in euro centric market then hired Chinese cast to sell products in chinese market.
Capitalism is not color-blind! There is need to rethink what people have been taught in Western business schools over the years, surreptitious indoctrination into white supremacy philosophy and practice.
Jo Malone needs to do more than sending an 'apology statement'. The whole idea for the advert was from John Boyega...give him his due commission. And then use the original advert. 🤷🏾♀️
I never heard of jo Malone before, I guess bending over to China helped spread the word about this brand. Free Uyghurs from tyranny & concentration camps.
Don't Estee Lauder own the label ?
I hope this has an adverse affect on their sales!
Oh so they re-cast and re-shot the whole advert but it was a misstep? These lot think we’re stupid 🙄
Yes, brand knew what they were doing endorsed by the comment from WWD rep.
I will not be buying Jo Malone products
I'm more of a victim than him. Wheres my ticker tape parade
Cutting him out of an advert he designed, acted and directed in was not a misstep.
You think the West is racist. Wait till you get a load of China ✌🏾
They knew what they were doing its common in advertising to remove black people from foreign adverts. It panders to racism.
It wasn’t me. Sorry John
What we should be saying, is why are they selling products in a country committing genocides and ethnic cleansing. If anything John Boyega should be delighted he is not been connected to this Nazi like regime. UighurGenocide
Always preferred Cire Trudon candles, even before this fuck-up
JoMaloneLondon I will never buy another Jo Malone perfume or candle and will encourage my friends to do the same. I do not choose to give my money to support racists.
Not Jo Malone the founder, Jo Malone the brand. It was bought by Estée Lauder in 1999 so it was Estée Lauder apologising to John Boyega
This guy has more column inches than Nelson.
They 100% knew what they were doing every step of the way. And they knew there would be backlash. But they want the money from China, and they know it’s cheaper to make a racist creative decision than the right decision.
There needs to be serious discussion about racism towards black people in China. Especially in the light of China's numerous debt loan trap investments in Africa. This is not even the first incident involving John Boyega. African leaders need to wake up!
This guy is a attention seeker , wernt he making accusations about something else the other month , hes a jobless actor looking to capitalise of BLM, AllLivesMatter