still publish the story, if it knew that its credibility could be compromised by a writer accepting an offer from her subject before the story went to print?reads: “After this story was filed, Alyse Whitney joined Chrissy Teigen’s editorial team as managing editor at Cravings.” It’s currently unclear.
into question whether the cover story counts as spon. With the changing nature of celebrity in the digital age, the FTC haswhere sponsored content now exists across many ephemeral social media sites, in many ephemeral forms, despite laws it has set in place.
content a publication receives revenue for based on reader click-throughs or purchases—or branded “advertorials.”’s Chrissy Teigen profile partly reads like the latter. That is: sections of it reads like a press release for Cravings, espousing how it’s “dedicated to supporting and raising the voices of women—100 percent women, actually.” Or the “inclusivity rider” built into her brand’s partnership with Hulu.
That’s fantastic. It’s an amazing gift to work with someone you like and admire.
Go home Jezebel. Nobody cares.
As opposed to the usual hard-hitting profiles in Marie Claire?
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