How We Work Now: Warner Music Artist Services’ VP/Head of Global Retail & Licensing Alix Kram

This installment is with Alix Kram, Warner Music Artist Services' vp/head of global retail & licensing.I just had my first child. I went on maternity leave in January, a few weeks before my due date. I gave birth in early February and a few weeks later we were on lockdown. It was not at all what I expected in terms of what I envisioned for my maternity leave, you know, but we’re all maintaining.

orry about it, everything you’re doing now is going to be exactly the same!" And that, in some ways, couldn’t be further from the truth. [I live in Hell’s Kitchen [in Manhattan], so I’m actually within walking distance of our office. So I envisioned during my leave that my team would come by for lunch sometimes, and we were all excited to do that. Instead, it became that while I was out I would do social check-ins with them, mostly because I was concerned for their wellbeing.

I think we all feel a little bit tied to our computer screens. But the music industry as a whole is so relationship-based, so trying to pivot that into a virtual world has its upsides and downsides. The upside is I’m seeing people on Zoom and Teams and Video that I would have otherwise just made a quick call to, so you’re kind of breaking that barrier and seeing people in their natural habitats and you sort of create a more personal relationship with them.

We had some things that were in the works that shifted. For example, we have a mobile game with Wiz Khalifa called Wiz Khalifa’s Weed Farm, which has been a massive success for us, and every year on 4/20 -- which is the day we released it, for obvious reasons -- we celebrate an anniversary for the game by throwing some sort of special tournament or giveaway.

Y.F.B✊🏾

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