Why HBO Max, Peacock Are Deadlocked in Talks With Roku and Amazon

The standoffs, of course, revolve around money. More than that, the distribution disputes are about long-term strategic access to rapidly growing streaming-first audiences, as well as advertising inventory. One media company exec says Roku and Amazon are asking for “egregious” terms.

For WarnerMedia, the absence of HBO Max on Roku and Fire TV has caused confusion and likely stunted signups. The AT&T-owned company’s plan was to convert legacy HBO to HBO Max for the same $14.99 monthly price, on the theory that the bigger content bucket will lure new customers. Apple, which offers the HBO Max app, agreed to stop selling HBO through Apple TV Channels. But Amazon and Roku are resisting.

In a statement, WarnerMedia said, “We look forward to reaching agreements with the few outstanding distribution partners left [for HBO Max], including with Amazon and on par with how they provide customers access to Netflix, Disney Plus and Hulu on Fire devices.” The issues are the extras Roku and Amazon want thrown in, including ad inventory , rights to resell services in their channel stores and “free content” for the ad-supported Roku Channel and IMDb TV. Roku also asks for a marketing-spend commitment from partners, which among other things grants their channels preferred placement on the menu.

Everyone should just get a smart TV. Problem solved.

That's a bit disappointing. I'm not interested in either channel per se, but I'm a fan of both Amazon and Roku and it's a bummer that they're not trying to compete on merit but instead just trying to be the next cable company (without actually even providing the channels).

Can we just criterionchannl on PlayStation or Xbox by now?

One of the reasons I sprung for an Apple TV box even though I have Roku.

If you dont have a Apple TV idk what to tell you

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