Spanish football's international viewing figures have increased by over 48per cent since the season returned after being halted for three months due to the COVID-19 pandemic, organising body La Liga said on Thursday.Bookmark
Citing a study by analytics firm Nielsen Sports of the first round of matches since the campaign resumed on June 11 without fans, La Liga said its biggest audience bounce came in Africa, where it received a 73per cent boost in viewers.Viewing audiences increased by 72per cent in Asia, where La Liga has had a free-to-air deal with Facebook in the Indian sub-continent since 2018.
"We hope that other competitions in other regions will also start soon, because it's important for the fans and the industry."
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