in 1987, is the company’s new music czar, tasked with aligning and optimizing all music-driven initiatives.
“Bruce is a driving force behind many of our most iconic moments in music,” said Bakish. “Music is a thread uniting many of our brands, and I’m confident he will maximize the full power of our combined company’s portfolio to bring ViacomCBS’ global music events and programming to new heights.”Gillmer most recently served as Head of Global Music and Executive Vice President, Music & Talent, Programming & Events for Viacom International Media Networks.
In his expanded role, he will form and chair a new cross-company initiative to coordinate ViacomCBS’ music programming, talent and events strategy. With representation from all brands, the ViacomCBS Music Council will focus on leveraging global scale, talent partnerships and production expertise to extend its leadership in the space.
He will also lead the strategy for and development of music content on ViacomCBS’ expanded streaming offering. And he will continue to oversee music talent, development and programming of music content, series and specials, and tentpole events for ViacomCBS’ Entertainment & Youth brands in partnership with Entertainment & Youth President Chris McCarthy and VCNI CEO David Lynn. This includes the creation and execution of worldwide music events including the
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