ViacomCBS Names Bruce Gillmer President of Music, Music Talent, Programming & Events

president of music, music talent, programming & events, effective immediately. According to the announcement, Gilmer will report to president/CEO Bob Bakish and will guide the company’s strategy to align and optimize all music-driven initiatives.

“Bruce is a driving force behind many of our most iconic moments in music,” said Bakish. “Music is a thread uniting many of our brands, and I’m confident he will maximize the full power of our combined company’s portfolio to bring ViacomCBS’ global music events and programming to new heights.” In his elevated role, Gillmer will form and chair a new cross-company initiative to coordinate ViacomCBS’ music programming, talent and events strategy.

Gillmer, who started at MTV in 1987, most recently served as Head of Global Music and Executive Vice President, Music & Talent, Programming & Events for Viacom International Media Networks. He has executive produced multiple VMAs and 13 MTV EMAs.

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