Theater Owners Decry Universal's 'Trolls World Tour' On-Demand Significance

"This outcome should not be interpreted as a sign of a 'new normal,'" said the country's top cinema org after NBCUniversal CEO Jeff Shell trumpeted $100 million in premium VOD sales.on premium VOD instead of waiting for cinemas to reopen post-coronavirus pandemic, saying it could herald a permanent change in how Universal Pictures releases its movies.

“Universal does not have reason to use unusual circumstances in an unprecedented environment as a springboard to bypass true theatrical releases,” said NATO president and CEO John Fithian. “Theaters provide a beloved immersive, shared experience that cannot be replicated – an experience that many of the VOD viewers of this film would have participated in had the world not been sequestered at home, desperate for something new to watch with their families.

"What Universal did made sense for this movie. They had all the promotional deals in place that they couldn't recreate a year from now. But I don't think they can say this is now the reality for every film. It will be very film-specific. This won't replace going to the theaters," Wold said, noting that it isn't clear whether the regular home entertainment window will be diminished by a premium VOD run.

This ship has long sailed before this epidemic. We’re just pushing this forward ..bye-bye movie theaters

I had already pretty much stopped going to the theatre. I also stopped watching movies anyway. They are becoming too much the same. Companies are too afraid of being original. Yea I was already informed back in the 90s in college that I am an advitisors nitemare.

Ew

Seriously? 100 million in VOD and not one bag of popcorn revenue that the studios never see while taking all the risk. Your excuses for this ridiculous theatrical window are over. Moving on.

Y’all hermits lol

Come on why the hell not! I like the option!

It should probably be the 'new normal.'

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'Trolls World Tour' made more for Universal in 3 weeks on-demand than 'Trolls' did in 5 months in theatersThe coronavirus pandemic has fundamentally changed how people are watching films. With movie theaters shuttered, consumers are turning to streaming and on-demand services. Of course they have! 👌🏾 Universal paid many celebrities and influencers to promote the film! The numbers will dictate the future of theatres and I'm afraid the odds are not in the their favor. Translation: we don't know how to raise our own kids so the TV does it.
Source: CNBC - 🏆 12. / 72 Read more »