Independent Artists Are Making More Music Than Ever

But outside of the rarefied air of the big labels, things look different. Data from the digital distribution platforms — which make it possible for you to listen towithout Davia having to mail you a CD himself — suggest that many lesser known indie acts are taking the same approach as Younger Hunger: putting out more music than ever.

TuneCore, which boasts around 300,000 subscribers, has seen both “an uptick in new artists coming in for the first time and returning artists creating more content,” according to the company’s CEO, Scott Ackerman, who estimates that the volume of submissions on the platform has increased between 20 percent and 40 percent.

Those jets are partially fuelled by commercial imperatives. Vydia’s spike is “mostly from artists looking to offset potential revenue dips from touring,” LaManna notes. And if singers can’t use shows as a way to retain old listeners and find new ones, “the way you’re going to get more engagement is to keep releasing music and broaden your catalog,” Breuner says.

This new stream of songs is flowing into an already massive reservoir. A year ago, there were roughly 40,000 new tracks appearing on Spotify daily, according towith the company’s CEO, Daniel Ek, adding to the 50-million-strong stockpile that was already available. Only a small portion of all this music will ever reach a wide audience.

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