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Sony Paying $400 Million for Stake in Bilibili, Chinese Online Platform

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Sony is to pay $400 million for a minority stake in Chinese online entertainment platform Bilibili. The deal values Bilibili at $8 billion. The all cash transaction is to be conducted through Sony …

The all cash transaction is to be conducted through Sony Corporation of America and sees SCA buy 17.3 million Bilibili shares, or just under 5% of Bilibili’s capital. Bilibili stock is traded in ADR form in the U.S. on the NASDAQ exchange, at $23.1 per share. Prior to the announcement Bilibili ADR shares, finished trading on Wednesday at $26.20 apiece.

Popular with Generation Z audiences and new generation creators, Bilibili positions itself as “a full-spectrum online entertainment world.” Its operations stretch from videos, and live broadcasting to mobile games.

 

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