Felipe Oliveira Baptista steers Kenzo in a new direction for AW20 | LOVE

, introducing an urban elegance that catapulted the brand into the now. Practicality was a key theme. Most notable were the earthy hued down jackets which transformed into sleeping bags , as well as elegantly sculpted toolbox belts in patent leather – ideal for carrying all the essentials whilst having both hands free to party.Felipe Oliveira Baptista’s debut Kenzo show was a strong juxtaposition to the loud, often psychedelic, branding of his predecessors Carol Lim and Humberto Leon.

Baptista ushered in a modern minimalism with an oversized, sportswear angle – perhaps something the Kingston graduate picked up from his time, almost ten years, as creative director atA large transparent tubular structure erected in a public park resembled a greenhouse, apt for a collection focusing on the wanderers of life and metamorphosis of garments.

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