Kim Kardashian West Is the Latest Celebrity Fan of Beyoncé’s New Ivy Park Collection

recent collection drop. In a stroke of marketing genius, the singer-designer sent giant orange wardrobes filled with pieces from her new line to a bunch of Hollywood celebrities, who then proceeded to post their unboxing footage on the social platform.

Reese Witherspoon, Janelle Monáe, and Cardi B are just a few of the lucky names who received the much-coveted release. The latest celebrity to rep the line? Kim Kardashian West. Yesterday, the star posted her fresh unboxing to her Stories—and then styled one of the athletic-inspired looks in the most KKW way possible, too.

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Adidas is banking on Beyonce for growth with Ivy Park athletic wear line debutAdidas is banking on pop icon Beyonce, who's dominated the airwaves for more than two decades, to do the same for the company with her new adidas x Ivy Park athletic wear collection, which makes its debut in adidas stores and online at midnight. No, you can’t see her boobs. I zoomed in and checked. Whale watching. So gross. Elephant legs 😂
Source: CNBC - 🏆 12. / 72 Read more »