Liam Payne has been unveiled as the face of Hugo Boss fragrances. — Picture courtesy of Hugo via AFP
NEW YORK, Jan 19 — It may only be January, but there is already some serious competition for beauty star of the year. We look at the famous faces dominating the industry this month.Singer Liam Payne kicked off the New Year with a new role as the face of Hugo Boss fragrances. The former One Direction member is set to front the brand’s new “Hugo Now” scent, which launches from February, by starring in the upcoming #MyTimeIsNow campaign.