Shoppers are flocking to America's two leading warehouse clubs in droves, but one is faring better than the other.
Of course, that was then and this is now. A whole lot has changed in four years, but even as inflation andhave placed excess stress on budgets everywhere, pillars of the big-box game like Costco and Sam's Club have remained relevant and very, very profitable.indicates that Gen Z shoppers are actually a surprisingly reliable source of new memberships among America's two leading warehouse retailers.
Sam's Club, on the other hand, is certainly no slouch in the sales department, either. Owned by parent company Walmart, the brand$21.9 billion in net sales during Q4 of its fiscal year , signifying a 3.1% year over year increase . For the entire 2024 fiscal year, reported net sales were $86.2 billion—a 4.8% jump from last year.Both Costco and Sam's Club recorded year-over-year increases in customer foot traffic during the first quarter of 2024.