In a recent documentary with Coachtopia, the label gives viewers a glimpse into how they’re trying to make our wardrobes more green—shouldn’t the industry follow suit?In a recent documentary with Coachtopia, the label gives viewers a glimpse into how they’re trying to make our wardrobes more green—shouldn’t the industry follow suit?For years, the fashion industry has made seemingly hollow pledges for a more sustainable future.
This practice has garnered disapproval for numerous reasons. Picture a landfill brimming with micro tops from Shein and Zara’s trendiest ‘It girl’ dresses. TikTok videos proclaiming, “You NEED this sweater dress from Target,” only for it to end up in a Goodwill bin before the year is out. Nevertheless, certain figures in the fashion industry are taking steps towards establishing a more circular business model, as circular fashion entails establishing a closed-loop system where materials and products are consistently reused or recycled, aiming to minimize waste and promote sustainability.
H&M’s marketing continued to be ambiguous, especially concerning the term “conscious,” lacking clarity on what sustainability meant for its products. This lack of clarity extended to H&M’s annual Sustainability Report, leaving consumers uncertain about the true environmental impact of their purchases. Gen Z is battling this deception by abandoning buying new clothes altogether, leading to the rise of second-hand fashion.
The scene at the Coachtopia Launch Dinner: Hosted by Stuart Vevers & Joon Silverstein on April 20, 2023 in New York, New York. docuseries, Coachtopia invites a global audience to explore breakthroughs in sustainable fashion practices and pave the way for a circular future. In the debut episode, “Crafting from Leftovers,” we accompany Aditi Mayer, a sustainable fashion influencer, on a trip to Chennai, India.