McDonald's franchisees voted on Monday to extend the company's $5 value meals as the limited-time offer was set to expire in the coming days. Bloomberg was first to report the extension of the deal.
The McFranchisee account noted that the $5 value meals are a"tough promo to swallow" for high-cost markets such as New York and San Diego. However, the promotion has also led to greater foot traffic, as data indicated that fewer customers were visiting McDonald's after a period of high inflation, which forced many locations to raise their prices significantly.
“We heard our fans loud and clear — they’re looking for even more great value from us, and this summer that’s exactly what they’ll get,” said Joe Erlinger, president of McDonald’s USA, in a press release. “Value has always been part of our DNA. We’re focused on living up to that legacy and offering delicious, affordable options customers can enjoy any time they walk through our doors, go through our drive thru or place an order through our app.
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