A collaborative meeting with Aupen’s production associate Darrell Kong, chief brand officer of LVMH Metiers d’Art Giuseppe Panico and LVMH Metiers d’Art marketing associate Caterina Cosima Masoni.
It added: “As part of this strategic partnership, LVMH Metiers d’Art will provide Aupen with advisory and access to the best-in-class French production facilities that it fully owns, including farms, tanneries and metal work companies.LVMH Metiers d’Art is an initiative created in 2015 under the LVMH conglomerate to support artisans and manufacturing facilities making materials such as leather, exotic leathers and high-quality metal hardware.
Aupen said with this “Made in France relaunch”, its products will represent its core brand pillars of craftsmanship, integrity and innovation.