Few things are more important to the relevance of the film industry than a great marketing campaign. While pre-release buzz generated from critic screenings and festival appearances can certainly raise awareness about a film’s quality, it takes a strong outreach to audience members in order to make it successful at the box office.
Just as the film itself served as a source of inspiration for many future Westerns, the poster for Stagecoach was significant in the development of movie posters. The vast colors, prominent motifs, and boldly characterized names conveyed just how much of an “event” Stagecoach was. Like many aspects of Stagecoach, the poster feels very modern in its design and has aged very well as a direct result.
The framing of Kane within the poster of High Noon indicated a change in the way Western heroes were portrayed. Unlike the more ruthless characters played by Steve McQueen or Glenn Ford, Cooper depicted Kane as a somewhat reluctant hero who questioned whether he was still able to perform his duty as the town’s protector when a gang of villains arrived.Not available
The Italian artwork helped distinguish Django from American Westerns and helped establish Franco Nero as one of the era’s most critical stars. While Nero’s films weren’t necessarily met with the same level of critical acclaim that some of his American counterparts did, he became an icon of the cult movie scene, making several films that have been celebrated by hardcore genre enthusiasts.
The style of Once Upon a Time in the West inspired similar films that reflected upon their genres. Leone chose to examine the history of the gangster genre with his final masterpiece, Once Upon a Time in America, and Quentin Tarantino paid tribute to the history of the film industry with Once Upon a Time in Hollywood.
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