CELEBRITIES such as athletes, actors and artistes are often used to endorse products, hoping that their fan base will catch on to it.
However, it has been said that not all products claiming celebrity endorsement are legitimate, with some even being fake.In a statement on Sunday , Bukit Aman Commercial Crime Investigation Department director Comm Datuk Seri Ramli Mohamed Yoosuf cautioned the public to be wary of suspicious health products using celebrity names for marketing purposes.
He said the CCID had recently been informed of such a ploy, with the supposed"endorsers" saying that personal images and company names had been used without permission.