The e-commerce giant and Refinery, just acquired by an evolving Vice Media, will host a shop featuring products from Amazon’s home and fashion sections “curated” by Refinery editors through Dec. 15. Naturally, the shop will also feature Amazon’s Alexa device and its Discover tool, aimed at getting customers to experience the search abilities for home and fashion.
“We’ve seen a growing response to immersive, interactive experiences, and this one-of-a-kind pop-up further enables customers to engage live with our fashion and home selection,” Nestares said. “Of the tens of millions of customers shopping fashion on Amazon, no two are the same,” she added. “So above all, we aim to give each of our customers a delightful, convenient shopping experience.”
Refinery has worked with Amazon for some time, across many of its verticals, and is also experienced in live events — part of the reason Vice wanted to bring the site into its fold was its growing and revenue-generating events business.