The remarkable performances of various Korean boy and girl groups known as idol groups attracted a lot of Filipinos even if the songs were sung in a different language.
“We tend to buy products our idols are endorsing or using. Korean boy groups and girlgroups who came and held concerts in the country were all packed with Filipino fans and became very successful events,” researchers of the studyNearly all malls and commercial centers today have Korean stores and restaurants from beauty products, clothes to food products.
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