was sidelined after originally creating the format in 2010 and having produced it on three separate occasions since the turn of the decade.Two sources told Deadline that the decision was made without a formal competitive pitching process and that Channel 4 has had to go back to Zeppotron to request key production materials to maintain the show’s consistency. Channel 4 said it asked five companies to pitch for the show and Expectation was awarded the production contract on merit.
Two sources said Expectation — run by former Endemol Shine president Tim Hincks and ex-ITV content chief Peter Fincham — offered to make the show on a lower budget than in previous years. It has also brought different presenters to the mix, with Krishnan Guru-Murthy, Katherine Ryan and Rylan Clark-Neal hosting. Zeppotron has used David Mitchell as a host on the past three shows, with other regulars including Richard Osman and Jeremy Paxman.
Channel 4 did not run a formal tender process because of the quick turnaround time and stressed that the show was awarded to Expectation on creative merit. Deadline asked Channel 4 several times if Zeppotron was made aware that it was involved in a competitive process to win back the show, but the broadcaster did not answer the question directly.
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