Miami Beach Style 'Rejects Trends and Embraces Personality'—and Isn't Entirely Neon

. "People are free to be who they are, and [South Beach] is a great metaphor for this freedom." Over the past few weeks, Cromwell has photographed the Magic City's locals and visitors alike, ostensibly switching the term "street style" for "beach style.

" And with the arts-and-culture world turning its eye to South Florida—the annual Artreturns this coming week, and with it, a massive influx of gallery shows, brands and parties—we thought it would be a perfect complement to showcase Miami in its most relaxed form. "I tried to search past the 'shock' value of South Beach-partiers who wear only fluorescent colors," adds Cromwell. "I was looking for the authenticity in the everyday.

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