Viagogo has been the subject of numerous investigations and complaints across Europe and until recently was being doggedly pursued through the British courts by the Competition and Markets Authority regulatory watchdog.
Reviews of Viagogo's controversial business practices have also been conducted by the Digital, Culture, Media and Sport committee, Advertising Standards Authority and National Trading Standards, while Google suspended the company from its paid-for search results in July for breaching its advertising policy.
Adam Webb, campaign manager at U.K.-based FanFair Alliance, dismissed Baker's claims and called the acquisition a "desperate move from both parties." He said the FairFair Alliance would be writing to U.K. regulators and politicians outlining its concerns and would continue to advise music fans not to use Viagogo and StubHub. said the consolidation of Viagogo and StubHub "could put a brake" on reforms to the secondary ticketing market "and cause untold harm for audiences and artists alike.
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