This year, kids are gravitating toward toys that feature their favorite characters from television and the big screen.Slime, surprise packs and coding toys also remain popular with kids.The holidays are nearly here, and with six fewer days to shop between Thanksgiving and Christmas, parents need to act fast to grab the hottest toys.
Toys that feature elements and characters from popular blockbusters and television shows are not new to the industry, but they are abundant. For kids that love Buzz Lightyear, Disney partnered with Jakks Pacific to create a Star Command Center. The toy stand just over three feet tall and can be positioned horizontally or vertically depending on if your child wants to stand at the command center, which has working lights, sound effects and a console panel that converts into a desk, or pretend they are flying in the cockpit of a space cruiser.
MGA Entertainment's L.O.L. Surprise is at the forefront of this trend, but is by no means the only player. Roblox mystery figures, Treasure X surprise packs andThese items are smaller and much cheaper than traditional action figures or collectible dolls, almost always selling for less than $10. They rose in popularity partially because of kids' innate desire to collect, but also because of social media videos of other kids unwrapping these toys.