How Disney Is Marketing 'Frozen 2'

began running in early November, with spots that focused on how this movie ties into past events, what new adventures await the characters and more., which offered a variety of high-end dolls, fashion accessories and more. Next week, on 11/25, Saks’ New York City flagship store will receive a movie-themed makeover, unveiled with a performance by Menzel., which gave users of its Nest Mini and other voice assistant devices access to exclusive original stories featuring the movie’s characters.

Some of those brands ran their own online ad campaigns to drive awareness, in addition to other efforts. Disney’s own ad campaigns used images from the key art along with video snippets to push people to the website to find out more.

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