September 1969. The concept of furniture as performance art and provocative social comment is revealed at the Milan Furniture Fair. In front of a gasping crowd, the ‘big bosom and large behind’ of Gaetano Pesce’s extraordinary, morphological lounge chair self-inflates to reveal an adorably cartoonish bulbosity.
While the chair was fun, colourful, pop and playful, the addition of a spherical ottoman, attached to the chair by an umbilical-ish elastic cord, conveyed a feminist message – the ball and chain representing the woman as sufferer, the mother as protector and prisoner, a slave to male prejudice. The combination of practicality and pop-ism made the ‘Up5’ chair an instant sensation, a bold, classic design consistently manufactured over the decades in different colours, renditions and guises, first by C&B Italia and for the subsequent five decades by B&B Italia. In new editions, the ozone-damaging Freon gas, once used to inflate the chair, is replaced by a new and improved cold-shaped polyurethane construction that keeps its shape thanks to the density of its foam.
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