Lyor Cohen & Tuma Basa Reflect on Their Careers With a Celebration of Hip-Hop Hosted by YouTube Music

Tuma Basa and Lyor Cohen attend The Big Smoke Pre-Grammy Celebration at The Grand Havana Room on Jan. 24, 2018 in New York City.

On Tuesday night , a selection of hip-hop lovers gathered at Vandal in New York City for a celebration of 45 years of hip-hop hosted by YouTube Music. The two men of the hour, global head of YouTube Music Lyor Cohen and YouTube's director of urban music Tuma Basa were joined by their colleagues for an intimate discussion, moderated by Rob Markman, about the genre.

From its inception in the Bronx, to now becoming a cultural movement that holds a strong presence across the globe, the growth of the genre has been undeniable. “I love seeing how global hip-hop has gotten,” Tuma Basa tells. “Part of it is validation, but more importantly, it’s opportunity. Remember hip-hop represents socioeconomic mobility. Hip-hop is about the come up.”

As two veterans in the hip-hop world, Cohen and Basa gifted attendees with irreplaceable stories and advice. Here are a few takeaways from the discussion:Although many consider the song as a pivotal moment for the iconic hip-hop group, Cohen’s opinion differed. “I tried to fight it,” he says about the record. “Everything was going so well for us. We were selling out arenas. I thought it was too early, unnecessary, and I wouldn’t mind if someone else got that record.

would have been bigger if it weren’t for “Walk This Way,” and the song signaled “the beginning of the end” for the group. While examining the growth of hip-hop, Basa delves into how he feels the come up of another genre feels familiar to him. “There are a lot of parallels with early hip-hop and Afrobeats,” says Basa. “A lot of the organic build up, the ecosystem, the clubs. Right here in New York it was happening.

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