This Year's Victoria's Secret Fashion Show has Been Cancelled

“We think it’s important to evolve the marketing of Victoria’s Secret,” said chief financial officer and executive vice president of L Brands Stuart Burgdoerfer. Their communication with customers will be maintained in other forms, such as social media, but nothing compared to the magnitude of the show. “There will be more to come as that continues to get evaluated.”when L Brands founder, chairman and CEO Leslie Wexner told his employees that “fashion is a business of change.

Starting in 1995, the runway show allowed the label to dominate the lingerie industry, and its “Angel” status was once the most sought after gig in the industry. Burgdoerfer said that the show “was a very important part of the brand building of this business and was an important aspect of the brand and a remarkable marketing achievement,” adding, “We’re figuring out how to advance the positioning of the brand and best communicate that to customers.

However, with a shift in attitudes and expectations from consumers, many have distanced themselves from a brand that offers a narrow range of beauty. Last year’s show garnered the ratings in its history, whereas Rihanna’s first Savage x Fenty RTW show was applauded for its inclusivity.more inclusive future

. Back in May, Wexner said “in 2019 and beyond, we’re focusing on developing exciting and dynamic content and a new kind of event—delivered to our customers on platforms that she’s glued to…and in ways that will push the boundaries of fashion in the global digital age.” Watch this space.

'We send a project to VS and I love the brand because the history, the catalog was a revolution and for me they need's keep that's contact's with the people, mine answer was we don't need or want assistance but when this idea was changed call us please'. VictoriasSecret

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