Game-changer: The decision that helped Kylie Jenner build a billion-dollar empire

Endorsements flowed as Jenner's social media profile exploded - at the last count she had 151 million followers on Instagram.

"It allowed her to use a somewhat negative story and turn it into a positive. It was a tactic we have seen employed by the Kardashians before. In February 2016 she relaunched the company as Kylie Cosmetics, with products made in both China and California. Sales have been astronomical, with revenues of about $US200m expected this year.

"Make-up and skincare were authentic to Kylie. She has been able to engage her audience, an audience that trusts her. She is a cross between a celebrity and influencer, which is one of the reasons why her business has been so successful."

The power of Botox you mean 😂

Fake lips and surgery......

R.I.P. Fairfax

Modern day women, aren’t we blessed to have ‘em.

Zzzzzzzzzzzzzz.

Entertainment Entertainment Latest News, Entertainment Entertainment Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Caitlyn Jenner calls life before her transition the ‘dirty secret’ in the Kar-Jenner familyCaitlyn Jenner has opened up about life before her 2015 transition while appearing on the UK’s I’m A Celebrity … Get Me Out of Here! 'News.' Thank you Caitlyn for your bravery
Source: newscomauHQ - 🏆 9. / 77 Read more »

Caitlyn Jenner calls life before her transition the ‘dirty secret’ in the Kar-Jenner familyCaitlyn Jenner has opened up about life before her 2015 transition while appearing on the UK’s I’m A Celebrity … Get Me Out of Here! 'News.' Thank you Caitlyn for your bravery
Source: newscomauHQ - 🏆 9. / 77 Read more »