As TV Consumption Shifts, Streamers Struggle With How to Apply Programming Standards

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When she launched her ultimately short-lived Hulu talk show “I Love You, America” in 2017, Sarah Silverman wanted to make a point. This wasn’t a traditional broadcast or cable talk show with conte…

But execs at the old-school linear outlets warn that it might be dangerous to completely give up that kind of oversight. Standards and practices execs usually keep tabs on how language, nudity, sexual situations, violence or other depictions and themes might be received by viewers , and also monitor what elements might be problematic down the line.

Of the streamers, Hulu has perhaps the most detailed policy; other outlets don’t have a firm procedure in place, or if they do, they’re loath to share that information. “I think one thing that has been really interesting to see, sitting in traditional media, is that a lot of the streamers have had to grow up,” Oriji says.

Standards and practices execs are necessary at the broadcast networks, of course, because the FCC regulates content over the public airwaves, and advertisers want to know where their messages are playing. When the broadcasters ruled primetime, S&P departments were often derided as “network censors” by producers and stars who saw their scripts noted by overly cautious executives.

For years, television content was red meat for politicians, who saw slamming TV and accusing it of coarsening the culture as an easy campaign strategy. The advent of TV content ratings in 1997 calmed the debate over programming standards, as viewers now had a tool to warn them what they were about to see.

 

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