The world of premium women’s handbags is about to experience an even bigger shakeup in the form of Senreve. – which is derived from the French words for “sense” and “dream” – was launched by cofounders Coral Chung and Wendy Wen in 2016, and is proving to be a major force in the fashion industry. Last week, Senreve announced that the brand raised $16.75M in Series A funding, bringing its total capital raised to more than $23M in just three years.
Chung and Wen’s combined backgrounds in finance, consulting, retail, and tech as well as their consumer-centric perspective and ability to trust their instincts to disrupt an otherwise traditional industry, makes for a winning formula when it comes to Senreve’s success. This also marked a pivotal moment for Chung, who could have stayed at the firm, which was pre-IPO, or trust her intuition and go the entrepreneurial route.
But Chung, who clearly identified a huge void in the marketplace and had yet to find the perfect handbag to suit her needs as a working woman who carries her laptop and many personal items with her, wasn’t intimidated. Quite the contrary: she was steadfast in her mission and knew that being a smaller company would offer her the agility necessary to make any changes, based on customer feedback.
“Non-traditional” is also a key factor in Senreve’s DNA, as everything about Senreve’s launch and brand trajectory is non-traditional while being fully intentional, from the storytelling and social media strategy, to the decision to open a flagship in San Francisco as opposed to the more obvious fashion-centric markets of New York City and Los Angeles.
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