of Paradigm said he uses data for marketing, determining venue sizes for touring artists, gauging which shows should be all-ages and choosing secondary markets. However, a genuine music fan who talked about his passion for discovering new artists, Many also stressed the importance of the pursuit of art for art’s sake, saying that if one were to rely exclusively upon statistics, most artists don’t ever succeed, but that shouldn’t deter musicians from following their hearts.
Another increasingly important aspect discussed at the festival was combining artists with corporate and technological innovation. “I focus on building relationships with emerging platforms and new technologies to see what opportunities exist for our music roster,” said panelist, head of music innovation at UTA, during the “Play v.
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