, an art collective which has found a seamless way to combine fashion, art, architecture and retail, to create multi-sensory, multi-faceted experiences for all those who visit them. The brand was founded by John Margaritis, who started out making T-shirts in high-school – and the rest, as they say, is New York history.
More recently: the collective art directed Virgil Abloh’s Off-White X Vlone campaign, creating a basketball hoop which floated in the ocean, based on theirOne Ton Tank , for which it filled a giant 7,000 pound cement tank with water, before staging a performance which saw a full clothed artist submerged within it.What’s so fascinating about Margaritis and his team, though, is that they refuse to be governed by definitions. Their work centres around ideas, rather than a prescribed form or design – which makes for unexpected and authentic manifestations.
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Source: The Independent - 🏆 80. / 59 Read more »
Source: The Independent - 🏆 80. / 59 Read more »