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Instagram launches video editing tool called Reels to compete with TikTok

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Instagram Reels allows users to make 15-second videos that can be set to music and published with the possibility of going viral.

Instagram has launched a new feature that looks a lot like TikTok: Instagram Reels are 15-second videos that users can coordinate with music and share as Stories with the potential to go viral.

The most recent company to try to get in on the short video-music clip craze is Instagram: on Tuesday, the company released Instagram Reels for both iOS and Android, outlinedSimilarly to TikTok, Instagram Reels allows users to make 15-second videos — originals or remixes based on someone else’s video format — that can be set to music from the app’s existing library and published with the possibility of going viral.

This is another attempt by a Facebook brand to compete with TikTok. The standalone app Lasso, launched by the Facebook company, has yet to take off compared to its Chinese counterpart.

 

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