“Doh Tak Keh in Hindi slang means ‘2 paise’ – a phrase commonly used by my mother to describe the way I dress. It also illustrates the irony of my creative process that involves the transformation of conventionally cheap looking materials into luxury products,” explains Juhi Melwani, the head designer of this luxury streetwear label that includes ready-to-wear separates such as pantsuits, skirt, jackets and trousers.
First, we layer a sheet of woven plastic, clear polythene and tracing poly paper against each other and tie them to an embroidery frame.Then, I draw multiple patterns and illustrations of humans and stories that co-exist in the fashion industry on the tracing paper. Zuber ji uses a technique known as thread marking , wherein he traces over the drawing with a black thread.
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