The U.K. TV giant also unveils an addressable advertising platform dubbed Planet V, with CEO Carolyn McCall saying:"We remain very focused on building a digitally led media and entertainment company."
Total external revenue at ITV fell 2 percent for the nine-month period to 2.2 billion pounds , with revenue at the ITV Studios content production arm ending the period up 1 percent driven by the third-quarter gain. McCall, who has been leading the company since the start of 2018, last summer unveiled a strategy refresh for ITV under the theme "More Than TV." It focuses on strengthening the integrated producer broadcaster business model of operating networks and the ITV Studios TV production unit, growing U.K. and global production and creating a scaled direct-to-consumer business.
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