"It's a significant expense for us, but the most important thing is that we send a message, which for me is the most pressing thing at this moment," Hearst said over the phone from New York. "We need to wake up and take responsibility really quickly, collectively. We've just been going too fast."It's hard to imagine fashion slowing down, let alone scaling things back—and in any case, even if a show like Gucci's is carbon-neutral, attendees coming from the U.S.
"I just can't completely shut down travel," Weir said, pointing once again to the fact that she was on a job in Madrid. Instead, she's been doing her best to "keep a balance," whether cutting out plastic or offsetting her carbon footprint by donating half of the money she spends on each of her flights. Still, Weir is far from satisfied—to the point that she's taking a break from shooting fashion editorials. "It can be a lot of waste," she said.
That hasn't stopped her from taking photos altogether. At the very least, she's still regularly posting photos of garbage to, the Instagram account she's run since 2015. It's got all of the makings of a potential winning submission to #CreateCOP25, though Weir is hoping that entrants to the contest—which closes on Friday—will get a bit more creative than that. At the end of the day, though, her advice is simple: "I think it's just important to make this cool.
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