We took a deep dive into the world of ASMR and spoke to Emma Smith – known online as Whispers Red – who has gained 830,000 followers by posting videos such asBut ASMR is no longer seen as a strange occurrence, found only after falling into a YouTube rabbit hole during a late-night scroll; the method is now being used in both music and marketing.
It’s been reported that the 17-year-old music sensation wanted to make use of her popularity within the ASMR community as her producers contacted YouTube creator ‘Gibi ASMR’ to create a video tribute to the album on the day it was released.
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