With a star-studded cast, hefty price tag, and timely plot, expectations for “The Morning Show” are high. The most anticipated Apple TV+ series falters out of the gate, but finds its footing as the narrative evolves.
Set in the world of daytime TV, the drama kicks off with a crisis: Mitch Kessler , beloved co-host of “The Morning Show,” has been accused of sexual misconduct, leaving viewers and the network reeling. His “work wife” and co-host, Alex Levy , feels personally betrayed—Mitch has abandoned her, jeopardizing the future of the show and her place within it.
We’re introduced to Bradley Jackson as she hears the news about Mitch’s firing. As far as she’s concerned, the predator is just another example of a phony media personality who cheapens the news. The Southern journalist is working for a conservative network, and has made a habit of leaving jobs, partially because of complications resulting from her brother’s drug addiction. She finds herself in the spotlight after footage of her ranting at a coal protest goes viral.
Despite confident, slick directing from Mimi Leder, the drama’s pilot feels stilted—but “The Morning Show” gathers steam in its second and third episodes. It really sparkles when Alex and Bradley are in the same room. The series is grappling with the #MeToo movement, “fake news” and sexism in the media, and it’ll be interesting to see how Alex and Bradley reckon with these issues on-air and behind the scenes—and whether the characters will stand side by side or find themselves squaring off.
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