founder Teddy Grennan was driving through central Virginia near his home in Charlottesville when he stumbled upon a feature news segment on NPR in which a rancher was discussing the use of pesticides and GMOs in cattle.
“If you read about the history of the cruelty of humanity and what these kings of pain, these Europeans, did to each other during Medieval times—they took great pride in naming their methods of torture,” notes Grennan. “The cruelest were the Portuguese. They would tie people to a rock and let the tide roll in. There’s a whole history to these lords of pain — we actually almost named [the film] ‘Lord of Pain.’ So I tied this whole history into [the storyline about] the cows.
“I was asked politely to leave,” quips Grennan, who went on to graduate from University of Vermont with a degree in English. Today, Grennan is rarely caught dead in anything that doesn’t scream “Ralph Lauren nautical chic.” Attend the annual Sun Valley film fest, to be next held March 18-22, and you can be sure to find Grennan decked out in an ascot, more Captain Merrill Stubing than Wes Craven.
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