Celebrity chefs, comedians and a billionaire businessman are among the famous faces enlisted to spruik Australia in a new $38 million tourism campaign.
Chefs Curtis Stone, Kylie Kwong and Ben Shewry will feature in the campaign as well as comedian Adam Hills, surfer Mick Fanning, writer Kathy Lette and Atlassian co-founder Mike Cannon-Brookes.Singer Kylie Minogue and filmmaker Warwick Thornton will also be featured during the three-year campaign alongside tourism operators.
“The journey perhaps began with Paul Hogan and Come Say G’Day,” she said. “In more recent times Chris Hemsworth, our global ambassador, has been integral in embodying the Australian character for our audiences. Dundee too was all about leaning into our personality.” The campaign was informed by research that found 70 per cent of “high-value” travellers believed Australians had a different perspective on life and 73 per cent found the Australian lifestyle appealing.
China continues to be the biggest source of international visitors with 1.32 million tourists followed by New Zealand , United States and United Kingdom .
_andrew
_andrew maybe they should give Hoges a call.
_andrew Yea you're welcome here unless you are Mimi Mefo
_andrew Anyone else notice that according to Tourism Australia, Australians are a pretty white bunch...auspol