This new campaign is the first women's razor ad to show facial hair and it's so damn powerful

day by day. Still, while there are certain kinds of body hair that have been deemed "acceptable," like a fluffy tuft of armpit hair or leg hair peeking out of a dress, facial hair for women remains largely undiscussed. Indie razor brand, Billie, wants to change that.

With its campaign The Body Hair Project back in 2018, Billie became the first ever women's razor brand to show body hair in an ad. And the brand didn't stop at leg hair, it showcased tummy fuzz, armpit hair, and unibrows.

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