'Miscellaneous Goods': Coldplay unveil new album in local classifieds ad

The band has taken a mysterious, no-frills marketing approach to the album all week, beginning with, essentially, Wonka wrappers for the Brit-pop set: hand-signed notes to 500 Coldplay fans around the world, including half a dozen in Australia, which first touted the release.

"They’ve curated such an incredible campaign around this," says Warner Music Australia senior marketing manager Huw Araniego-Ellis. "And there's some real significance to what we've been able to do in a local sense, playing into the lore they've built around this album.

Coldplay has half a dozen fans in Oz. That wouldn't be staffo_sez BernardZuel mrcjohnston swishtter AndrewGigacz and smokiedawson would it? Come on fellas don't be shy

Noise pollution.

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